shop with the earth in mind: minusbags reusable grocery bags

MINUSBAGS ARE BETTER THAN
PLASTIC BAGS BECAUSE:

you can carry a heavy load of groceries
across town and the bag handle won't
cut off the circulation in your fingers!

you can buy a dozen Krispy Cremes all
for yourself and no one will be able to
see them in your minusbag!

and oh yeah, they're pretty!

The idea for minusbags began after I tried to stuff yet another batch of plastic bags into
the little holder under my sink. I realized that the constant trips to the grocery store for my
family of four had caused me to accumulate an obscene amount of plastic. And in NYC,
plastic bags are not recycled. I knew it was finally time to "go green" and get myself
some reusable grocery bags, so I went online in search of them. I found that the choices
for good looking, functional bags were non-existent. Around town, the only bags I saw
being used were corporate freebies plastered with ugly logos, or the ones sold by the
big supermarket chains -- but I don't want to be a walking billboard. So I did the only thing
any self-respecting graphic designer would do-- I designed one myself.

I create the designs in my studio in Brooklyn, NY and then send them off to New
Hampshire where they are hand-stitched and screen printed by a small family owned
company that is Fair Labor Association certified. Like myself, they take great pride in their
work and it shows in the quality of the bags. And all the materials used to make them are
made in the U.S.

I hope that the stylish and functional design of minusbags will encourage more people
to carry their own bags to the grocery store. It makes sense environmentally and they
look good, too. If we each make a small change in our lives, then collectively we can
create a big impact on the world.

MB Mullan